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BOSS Orange

Gassing: Kastner & Öhler

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BOSS Orange

atulização 23 Abril 2012

Primavera/Verão 2012 ©HUGO BOSS AG

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Roupa para Mulher, Lingerie, Sapatos para Mulher, Roupa para Homem, Roupa interior para Homem, Sapatos para Homem, Roupa de criança, Sapatos para criança, Roupa de Desporto, Acessórios, Roupa de banho, Bolsas, Óculos, Bijuteria, Relógio, Perfume

Desde 1999

Grupo com BOSS Orange, HUGO, BOSS Hugo Boss, BOSS Green, BOSS Selection, BOSS Black

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BOSS Orange Individual Casualwear

The BOSS Orange casualwear looks for men and women express the urban lifestyle of the world’s cosmopolitan capitals. While BOSS Orange cuts focus on clean and streamlined shapes, the materials feature exceptional treatments that create a fresh feel and color intensity. The new direction taken by BOSS Orange invites creative styling.

BOSS Orange was launched in 1999 as an independent leisure menswear line. An offshoot of the popular core brand BOSS, whose looks had been purely business driven until then, BOSS Orange was designed to respond to the growing leisure trend in the fashion market. BOSS Orange Womenswear was introduced in 2005.

The signature eclectic style of BOSS Orange is the work of Eyan Allen, who develops the first full collection for Spring/Summer 2010 together with his team. Allen, who has been Creative Director for BOSS Orange since the end of 2008, elevates the modern, laid-back look of BOSS Orange to the next level. A rich selection of bags and shoes, along with eyewear, watches and fragrances produced under license round out the

BOSS Orange range.

The BOSS Orange collection is positioned in the premium sportswear segment. A unique store concept and seasonal advertising campaigns featuring internationally known photographers and models enhance the line’s image. Glamorous shows and events in the worlds of fashion, sponsorship and film lend the line added emotional and experiential impact.

Special BOSS Orange concept stores were opened in 2006 in downtown Berlin and London’s Carnaby Street. Further openings are planned in major fashion capitals around the world.