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602 Lojas para

0039 ITALY

0039 ITALY

atulização 17 Outubro 2011

Roupa para Mulher, Roupa para Homem

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The designer couple Rachid Bourak and Aysen Bitzer-Bourak, both nativ germans with oriential roots spending some of their years in Italy, before founding the 0039 Italy label with a mission as simple as ingenious: to release it from its all too conventional reputation and, with a pinch

of effortless joie de vivre, help it become a new fashion statement. The idea 0039 Italy was born.

The name says it all. It is the easy-going Mediterranean lifestyle and the spontaneous, uninhibited manner in which timeless grandeur is masterfully combined with spontaneous, fashionable influences – it was exactly this blend which inspired the collection’s style concept. Furthermore, the use

of only Italian cloth, also developed and produced in Italy, is testament to the quality, the exclusivity and the success of 0039 Italy.

“It all began with a 12 square metre booth and a single clothes rail,” Rachid Bourak, remembers of the trade fair in Paris 2001. It then went from strength to strength. Without the help of a substantial advertising budget, the blouse with its exceptional colours and patterns very rapidly established itself. Today 0039 Italy is available in over 1.500 of the most renowned stores in 50 countries.

“Our strength lies in taking away the severity and affectedness of the blouse. The loose cut with the perfect fit at shoulder and waist give our customers a nonchalance, while they still always remain appropriately and well dressed,” Aysen Bitzer-Bourak, a former fitting model at Hugo Boss, explaining the magic of the biannual 0039 Italy collection.

0039 Italy effortlessly manages to convey real joie de vivre: uncomplicated, creative, confident. The fashion statement appeals equally to business women, mothers and fashion victims. And soon to the men as well, with 0039 Italy recently having brought out a men’s collection.



 

602 lojas para 0039 ITALY